When it comes to fitness, agility, and discipline, Tiger Shroff is a name that has become a brand in itself. Now, this fitness icon is giving voice to a new health movement by becoming the face of Leeford Healthcare Limited’s Orthopedic and Mobility Aids division. With a major strategic investment of Rs 200 crore, Leeford Healthcare has not only announced the expansion of its Ortho and Mobility segment, but has also taken a concrete initiative to make active and preventive healthcare a part of everyday life through a nationwide campaign called ‘Fit Raho, Hit Raho’.
The market for orthopedic supports and mobility aids is growing rapidly in India. Currently valued at around ₹2,500 crore, this segment is projected to reach ₹8,000 crore by 2030. Lifestyle issues, increased participation in sports, rising injury rates, and an aging population are all driving this growth. Consequently, this investment by Leeford Healthcare is considered a significant, timely move.
Ms. Neha Gupta, Director, Leeford Healthcare Limited, says, “A major portion of this INR 200 crore investment will be used to upgrade our orthopedic and mobility aids manufacturing facility. Our goal is to expand our reach to most pincodes in the country, so that quality healthcare support is not limited to just major cities.” The company sees strong potential in both urban and rural India. While lifestyle and fitness-related demands are growing in urban areas, the aging population and the need for affordable healthcare solutions in rural India are driving this segment forward.
The ‘Fit Raho, Hit Raho’ campaign seeks to disrupt the traditional perception of this category. It positions orthopedic and mobility aids as essential companions to an everyday, active lifestyle, rather than just products used after an injury—whether it’s for joint protection, posture support, or essential recovery care. Tiger Shroff is a perfect example of this philosophy. Sharing his experience, he says,
“True fitness isn’t just about intense training. Protecting your body, avoiding injuries, and recovering properly are just as important. Orthopedic and mobility aids should be part of an active lifestyle—just like gym gear.”
According to Mr. Siddhant Gupta, Director, Leeford Healthcare, “Our products are designed in collaboration with clinicians and physiotherapists to ensure ease of use in everyday life – be it by students, office professionals or athletes.”
With an investment of Rs 200 crore, an influential brand ambassador like Tiger Shroff and a strong message of ‘Fit Raho, Hit Raho’, Leeford Healthcare Limited has now taken a decisive step towards taking orthopedic and mobility care to every corner of India – where fitness is not just a goal, but a way of life.
