The next major chapter of India’s economic progress is being written not in metropolitan cities, but in the streets and grocery stores of villages. Leading this change is Bengaluru-based rural commerce platform Wilkart, which has reshaped rural India’s business model by bringing together technology, supply chain, and local entrepreneurship. With revenues of ₹1,176 crore in FY 2025-26, the company has proven that India’s true growth potential lies in its villages.
Founded in 2018 by C. Prasanna Kumar, Wilkart today connects over 100,000 kirana stores across 30,000 villages in South India directly with manufacturers, farmer producer organizations (FPOs), and brands. This network not only delivers quality and affordable products to rural consumers, but also makes the procurement process easy and profitable for small merchants.
Wilkart’s greatest strength is its tech-driven supply chain model, tailored to rural needs, which is addressing the shortcomings of traditional distribution systems and creating a modern commerce infrastructure in villages. The company’s journey is not just a story of business growth, but also an inspiring example of building a self-reliant and empowered rural India.
